Essay on Starbucks Marketing Plan - 1006 Words

Marketing Plan Project Starbucks MKTG 3175 Gay Fortson Sharita Garmon Robin Hardy- Green Table of Contents Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 History and Background†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...4 Marketing Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...5 The 4 P’s†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...6 Anoffs Growth Matrix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..7 International Expansion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...8 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9†¦show more content†¦With innovative marketing and advertising campaigns in place and a new logo harkening back to the early days of Starbucks,18 the company continues to strengthen their Weaknesses Recent Sales Slump - The Starbucks Corporation has fallen on hard times recently with net income falling $108.7 million in the first three months of 2011, down 28% from the same period of 2012. According to company press releases, the primary cause is the slumping U.S. economy and the resulting slowed consumer spending and Starbucks higher prices Opportunities Product Innovation - Along with Starbucks’ ventures into music and other areas, the coffee retailer will also begin offering new drinks in order to acquire new customers and diversify their current lineup of beverages. Starbucks introduced two smoothies, both featuring banana under the names â€Å"Mango Orange† and â€Å"Chocolate Banana International Expansion - With the corporation hitting a sales slump partially due Starbucks Marketing Case Study 6 to overexpansion in the US, the company has the opportunity to hit the international circuit for successes. Starbucks recently announced plans to open more stores in Ireland, with many more to follow in 25other countries. Threats Legal Issues - The coffee retailer has come under fire inShow MoreRelatedStarbucks Marketing Plan5669 Words   |  23 Pagesï » ¿ Marketing Plan for Starbucks Submitted by: Submitted to: Table of Contents Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Situational Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Cooperative Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Competitive Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Economic Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Social Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Political Environment/Legal Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Marketing Planning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Marketing Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreMarketing Plan: Starbucks5803 Words   |  24 PagesMarketing Plan: Starbucks Revitalizing Teas Abstract A marketing plan for Starbucks Coffee Company for the introduction of a new line of tea to the beverage menu includes a multi faceted approach. Beginning with an organizational overview, and following with the new product description, SWOTT analysis, marketing research, segmentation, differentiation and positioning, product life cycle, the marketing mix, budget, and finally, control mechanisms, the marketing plan comes to life. OrganizationalRead MoreStarbucks Marketing Plan5195 Words   |  21 PagesStarbucks Marketing Plan Katie Tewell Bethany Odom Kelly Snider December 12, 2006 Executive Summary What was once a small coffee shop opened by Gerald Baldwin, Gordon Bowker, and Ziev Siegl in 1971, Starbucks Coffee Company has grown into the number one specialty coffee retailer. With over 10,000 coffee shops in more than 30 countries, of which 4,200 are licensed and franchised and 6,000 are owned, the company’s main objective is to establish Starbucks as the â€Å"most recognized and respected brandRead MoreStarbucks s Marketing Plan For Starbucks Essay986 Words   |  4 Pageshistory of Starbucks logo, the potential risk of logo redesign, and other branding successes and failures in detail through this summary report. To be more acceptable and popular, Starbucks has redesigned its logo five times since original image. To be more beneficial, the branding team of Starbucks plans to explore another logo update soon. Hence, I offer this report to help them to know the detailed information about logo redesign and to make the final decision on whether or not Starbucks should u pdateRead MoreStarbucks s Marketing Plan For Starbucks Essay1150 Words   |  5 PagesMany people would assume that Starbucks has reached, or is fairly close to its saturation point. In just about any city, suburb, train station, or college campus, there’s a Starbucks location to meet coffee drinkers needs. With Starbucks expanding, a likely investment would be to continue expansion worldwide. Not only should Starbucks concentrate on expanding its footprint, but also continue to alter its stores. Rather than opening more dine-in restaurants, Starbucks should concentrate on drive-thrusRead MoreStarbucks s Marketing Plan For Starbucks3029 Words   |  13 PagesStabucks Starbucks which from small businesses to todays global cafe, has managed to become one of the best coffee chain and suppliers in the world. As early as in 1971, three friends (Jerry, ZEV and Gordon) sell fresh coffee beans and accessories in Seattle are the idea of passion. Things started to change; Schultz wanted to sit environment friendly coffee service development the business. Schultz provides coffee spread the idea of sitting together in a culture, and since that time, Starbucks is inRead MoreStarbucks s Marketing Plan For Starbucks Essay1855 Words   |  8 PagesStarbucks had is beginning in Seattle, Washington in 1971 by Jerry Baldwin, Gordon Bower and Zev Siegl. These three friends just had a love for dark roast, European styled coffee. They sat out to make sure that they offered better tasting coffee than Folgers and Maxwell House. These owners had a vision that show customers about fine coffees and wines. They made sure they had the best of the best coffee beans only impo rting from Sumatra, Kenya, Ethiopia and Costa Rica. The owners even made sure thatRead MoreThe Marketing Plan For Starbucks1222 Words   |  5 Pagesthere is a chance of offending someone quite deeply by even doing this. Starbucks unveiled their 2015 holiday cups on the first of November. The simple, blank red cups have created a large amount of controversy regarding whether or not they should have used the words â€Å"Merry Christmas.† A Christian blogger named Joshua Feuerstein posted a video on Facebook four days later, where he declares that Starbucks â€Å"hates Jesus.† Starbucks responds that they are simply attempting to create an open environmentRead MoreStarbucks - Marketing Plan Essay5753 Words   |  24 PagesStarbucks: Marketing Plan A Market Analysis Mission Statement and Objectives: Starbucks advertises two essential mission statements. First and foremost, it strives to â€Å"establish [ourselves] as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while [we] grow(s).† (Starbucks) Reflective of its mission, Starbucks bases its strategic campaign and communications on six indispensable philosophies; structuring a pleasant work environment inRead MoreStarbuckss Marketing Plan For Starbucks988 Words   |  4 Pageshistory of the Starbucks logo, the potential risk of logo redesign, and other branding successes and failures in detail through this summary report. To be more acceptable and popular, Starbucks has redesigned its logo five times since original image. To be more beneficial, the branding team of Starbucks plans to explore another logo update soon. Hence, I offer this report to help them to know the detailed information about logo redesign and to make the final decision on whether or not Starbuc ks should update

Online Master of Science Nursing Program Offers 5 Popular Specialties 2019

Personalized graduate nursing programs are now available. Online master of science nursing education can be combined with classroom learning. Students may also choose from five unique specialties. Working RNs are advancing their careers and boosting their salaries with these popular graduate nursing degrees. Online Master of Science Nursing/Family Nurse Practitioner The Family Nurse Practitioner track prepares students to provide autonomous health care services. A nurse practitioner typically works closely with a physician. The focus of care is individualized treatment with an emphasis on prevention and education. Online Master of Science Nursing/Health Care Education This nursing graduate degree was designed for working RNs who are interested in teaching. Classes equip students to provide the following: Patient education. In-service training. Community health education. Academic instruction. Online Master of Science Nursing/Integrative Health Working RNs can learn to combine conventional and alternative healing therapies through this unique Masters Degree in Nursing. Students gain a strong foundation in complementary and alternative healing knowledge. They also study the legal, regulatory, and ethical issues associated with integrative health. .u6f5ea7bb59c182f7f14663b42df8c9f0 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u6f5ea7bb59c182f7f14663b42df8c9f0:active, .u6f5ea7bb59c182f7f14663b42df8c9f0:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u6f5ea7bb59c182f7f14663b42df8c9f0 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u6f5ea7bb59c182f7f14663b42df8c9f0 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u6f5ea7bb59c182f7f14663b42df8c9f0 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u6f5ea7bb59c182f7f14663b42df8c9f0:hover .postTitle { text-decoration: underline!important; } READ BSN Nursing Developmental Disabilities Nurses Care for the Physically and Mentally DisabledOnline Master of Science Nursing/Master of Business Administration/Health Care Management The MBA/HCM track is for RNs interested in managing health care systems. 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Related ArticlesGetting Your Health Care Management EducationOnline Degree Options in Health CareBachelor of Science Nursing Specialty Sexual Assault Nurse Examiners Care for Victims and Investigate CrimeAcquiring a Health Care Degree on the InternetOnline Registered Nurse Program Work Internationally with a Bachelor of Science in NursingColleges for the Health Care Professions .u94aac1f8d2f12a6c39b7c19a76fe712a { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u94aac1f8d2f12a6c39b7c19a76fe712a:active, .u94aac1f8d2f12a6c39b7c19a76fe712a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 25 0ms; text-decoration:none; } .u94aac1f8d2f12a6c39b7c19a76fe712a { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u94aac1f8d2f12a6c39b7c19a76fe712a .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u94aac1f8d2f12a6c39b7c19a76fe712a .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u94aac1f8d2f12a6c39b7c19a76fe712a:hover .postTitle { text-decoration: underline!important; } READ Find Vocational and Trade Degree Programs

Our Choice Shape Our Identity Free Essays

Our identities are mainly shaped our own decisions and concerns, whereas external factors create opportunities to change our identity. Do we choose our identity or is it chosen for us? With infinite opportunities around us, we are given a path that leads to a new adventure, all determined on whether to follow or refuse. The opportunities around us are often formed from the basis of our family, as they make decisions for us when we are born. We will write a custom essay sample on Our Choice Shape Our Identity or any similar topic only for you Order Now An individual’s parents would have more responsibility as they have to take care of their child and themselves. The way an individual lives is determined by the life style they live, they have the decision to change and determination, which is up to the individual and finally forms their identity. Decisions making is one of the most important factors in an individual’s life, making it a cruel part of the development of our identity. The education system is designed for students to plan their future goals, thus an individual is given numerous numbers of choices, whether it is to become a doctor or a soldier in the military. The choices an individual makes in the present will definitely affect his future. Throughout William Thornhill’s life, he is offered with many life changing opportunities, his dedication to marry Sal, his choice to become a waterman and many more. From all these decisions-making choices, his identity changes from one to another, most importantly they are choices that William Thornhill made. These choices he made heavily influenced his behaviour and lifestyle which determined his identity at the end, where he starts off as a kid from the ghetto to a gentleman in NSW. The choices an individual makes in the past and present definitely affects the future and identity of an individual. The way we live is determined by ourselves, by choices we’ve made in the past and present. Everyone’s identity is unique, because we chose to be different, to achieve this we tend to have different personalities and appearances. Through these changeable aspects, an individual’s identity varies, however an individual’s determination strongly forms their identity, because they are focused on what must be done and will follow that path to achieve their goal. Diana’s childhood goal was to be multitalented, and through all the practices, she decided to become an actress. She refused to co-operate with her mother and follow her own dreams. Her determination of becoming an actress shaped her identity, by being a strong independent woman and finally achieving her goal through hard work. Her decision of become rebellious and determined are major factors that has affected her today, and shaped her identity. Although it was her choice to become an actress, it was her family who influenced her to be multitalented at a young age. The choices we begin to make are often based on what has been given to us and what we need or want most, thus, unchangeable circumstances are important because they shape our identity before we are capable of making decisions. Unchangeable external factors stick with an individual, forming the basis of one’s identity. An individual is not in control of the family they are born in, neither are they responsible for the environment they live in. In a sense, an individual will want to live in an environment where it provides a sense of belonging, a place where it defines one’s identity, and living in that environment to reproduce, with the offspring forced to live in the same environment as the parents are. In the novel, The Secret River, William Thornhill is born into a relatively poor family, through the influence of his parents, stealing meant living. After being transferred to NSW, William Thornhill’s son Dick Thornhill experiences the same situation, where his family is English and civilised, however Dick choses to interact with the aborigines and becoming one of them. His identity as an English white man does not change as it stays with him forever. Family is an important factor when a child develops their identity, as it influences the choices the child makes in the future. Choices determine our identities, whether it is our own decision or decisions from external sources. With good decision making skills, an individual is able to change their future by making good decisions and having the determination to achieve their goals. Families are a huge influence to our decision making skills, as well as they create opportunities for us to improve our future. Without choices in life, many of our identities wouldn’t be unique, are wouldn’t be able to change, we would all live the same and no one would have individuality. How to cite Our Choice Shape Our Identity, Papers

Business Leadership Management Leading A Change Management

Question: Discuss about the Business Leadership Management for Leading a change Management. Answer: 1. The operating environment has a prominent effect on the organization and its employees. It is important that the company management should recognize the cultural values of the organization and demonstrate them through their actions and decisions. The company culture should orient the new employees on the values and norms of the company and they should restrain themselves from actions that are against the cultural values. The individual organization blend that is applicable to the external environment demands is rapidly changing and increasingly hostile. This contention is accepted by the fact that the role of the manager requires internal resource understanding that is possessed by the firm, demands that are based on the environmental structure that is required for the operation of the firm and the application and structuring of the resources (Pugh and Bourgeois 2011). The understanding nature is in a constant flux state that extends to the processes and policies that were effect ive in the past but are not sure to be effective in future as well. Better environment of working is important for achieving the goals of the organization smoothly and the target of the organizations profit is set that are based on the performance and culture of the organization. However, the employees perform well as they live in the company's corporate culture. This proves that the environment and organizational culture have influenced the performance of the employees. Higher motivational environment promotes the maximum potential of the employees and helps to achieve the organizational goals. 2. The firm (an information technology company) has the ability to interpret, quick response and identify the environmental indications that state that change is essential. The firm needs to identify the areas of change and its key areas like technological infrastructures, decision-making and management practices and marketing strategies. Since the firm under consideration is strong in the areas of marketing strategy, therefore, it should focus on the other two parameters for promoting future change (Reeves and Deimler 2011). The firm believes in the willingness to take risks by trying new ventures in its marketing strategies on a frequent basis. This helps to develop different strategies for new products and change the faulty strategies for the existing products. Stockholders help to minimize the risk and reduce the investment in excess of new ventures as the certainty of success of these risks are very much doubtful. There should be a strong level of application and adoption during the application of new technologies by the firm, which is an area where the firm desires an improvement. Introduction of a change in technology presents a completely new set of challenges for its management and the competent administration of the project (Lippert and Govindarajulu 2015). Therefore, for the future adoption of the technology into the system, the managers are held responsible for maneuvering the technological innovation and its application in routine use. The firm would like to take specific actions for developing its capability profile for ethically and competently manage a complex, behaviorally inconsistent and unpredictable stakeholders network. This will be done by identifying the various groups of stakeholders and their claims and interests on the organization, created values and activities. The company also aims at inspiring and enthuse its employees at all the levels of the firm for developing a winning culture that will help to shape and change the future, especially in the areas where the firm lags. It can be made by developing the standard of core and conduct of values that the leaders demonstrate and the employees follow them (Fullan 2014). From the above key concept exercise, it can be seen that the firm is effective in the area of marketing strategies and improvement is desirable in the areas of technological infrastructures and decision-making. Technological infrastructure can be improved through performance-based management where the company needs build a strong level of competence in the adoption and application of new technologies. Lack of appropriate information causes uncertainty in the assessment of performance that affects decision-making. Therefore, the firm should have the willingness to take risks for trying new things frequently on a regular basis. References Fullan, M., 2014.Leading in a culture of change personal action guide and workbook. John Wiley Sons. Lippert, S.K. and Govindarajulu, C., 2015. Technological, organizational, and environmental antecedents to web services adoption.Communications of the IIMA,6(1), p.14. Pugh, J. and Bourgeois III, L.J., 2011. Doing strategy.Journal of Strategy and Management,4(2), pp.172-179. Reeves, M. and Deimler, M. (2011) Adaptability: the new competitive advantage,Harvard Business Review, 89 (7/8), pp.135-141.